About DTC Golfer

Welcome to DTC Golfer, where my journey to switch every club and piece of gear in my bag to direct-to-consumer (DTC) brands is underway.

I created this site as a resource for myself and anyone else navigating the growing world of DTC golf products.

The Swap

The journey to a full DTC golf bag isn’t just about buying clubs—it’s about the process.

The Swap is my personal mission to research, trial, and evaluate every club, piece of gear, and accessory until I find the best of the best.

With the explosion of direct-to-consumer brands offering alternatives to big-name OEMs, this is a deep dive into which products actually perform.

Here’s how it works: I research promising DTC brands, weigh their innovations, and put their clubs through rigorous trials on the course. Then, I share the raw, unfiltered results—what works, what falls short, and what gets one step closer to landing in my bag.

The winners are added, piece by piece, creating a full DTC set that stands toe to toe with the big players.

Laying the Groundwork

Before we dive into testing clubs on the course, we’re starting with a complete overview of the industry. Every club type—irons, drivers, putters, driving irons, hybrids, and wedges—will be listed on the site with their own categories, full specs, and details.

This gives us a solid foundation to compare all the options out there and see what each DTC brand is bringing to the table.

Once the lineup is set, that’s when the real fun begins. I’ll start putting these clubs to the test, one by one, to find out which ones deserve a place in the bag. Stay tuned - this is just the start.

The Hunt for DTC Game Changers

I’m not doing this solo. The Swap is something we can tackle together. I’m constantly on the lookout for hidden gems, and I’d love to hear from other golfers who are just as excited about the future of DTC gear.

Know a boutique brand or a club maker flying under the radar?

Let me know! Whether it’s a rising star or a small shop making waves, I’m all ears.

Follow along as I test, review, and gradually rebuild my bag - one club, one challenge, one win at a time. Together, we’ll see if DTC really is the future of golf.

What Constitutes a DTC Golf Brand in 2024?

In today’s world, it can be hard to spot the difference between a direct-to-consumer (DTC) brand and a traditional OEM (original equipment manufacturer), especially since most big-name OEMs now sell their products online. But true DTC brands break the mold in ways that go beyond just offering their gear through a website.

A DTC brand bypasses the middlemen—there are no big-box retailers or third-party pro shops in the equation. Instead, they sell directly to you, the golfer. This streamlined approach typically means two things: lower prices and a more personal buying experience. DTC brands are built on the idea of providing premium-quality equipment at a fraction of the cost by cutting out traditional retail markups.

But it’s not just about price. DTC brands are often laser-focused on innovation and community. Because they control every step of the process, from manufacturing to marketing to customer service, they’re nimble, adaptable, and often more willing to take risks and listen to customer feedback. In contrast, established OEMs are giant, legacy companies with decades of tradition, but they’re also bound by the slow-moving processes that come with size.

DTC brands also emphasize transparency—what you see is what you get. You’re directly connected to the source, with no confusing markups, hidden costs, or outdated sales tactics. This direct relationship allows DTC brands to engage with their customers in ways OEMs can’t, whether that’s through social media, customer-driven product development, or a greater focus on building a community around their brand.

So, when we talk about DTC golf gear, we’re talking about a new way of thinking about equipment. It’s more accessible, more affordable, and more responsive to the real needs of everyday golfers. That’s what makes these brands stand out in a world dominated by legacy OEMs.

Current Club Totals

Hit ‘Em Hard, Hit ‘Em Straight

Follow along for more exclusive DTC golf content!

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